Yay for traditions! Whether it’s putting up your Christmas tree, eating turkey on Thanksgiving, or waiting for the tooth fairy to leave you something under the pillow—we all have them. It can be a tradition in your group of friends, family, or even your city. One of the neat things about living here in Denmark right now is that we get to experience some new traditions.
My husband and I were invited to an event last Friday that was so cool I had to write about it! We went to Frederiksberg Palace for a Carlsberg event, introducing the Tuborg Julebryg (Christmas Brew) for the upcoming season. Built in 1703, Frederiksberg Palace was originally a summer home for the King. Currently, it’s the home of the Danish Army Academy—sort of the equivalent of West Point in New York, only on a much smaller scale since Denmark is much smaller than the U.S.
Every year, the Tuborg Christmas beer launch in Denmark is a very big deal. There are parties all over that evening, including 300 employees on 50 routes visiting 400 bars. Gee, only 400 bars? The festivities get kicked off at 3pm when Carlsberg stops at Frederiksberg Palace with a horse-drawn carriage, carrying cute helpers, party hats, and most importantly, a load of beer.
As part of the beer launch, there’s a tradition where the price of the beer for the evening is determined by rolling dice. A Carlsberg representative and a member of the Danish Army each roll a di. They add the sum of the two di and that’s the price for a half-liter of beer for the evening all over Denmark. This year, the dice rolled were a “2” and a “5”, making each half-liter of beer 7 kroner. That’s about $1.25 per half-liter. What a deal!
Carlsberg has a traditional TV commercial that gets aired every year. Check out this happy little video.
As you can see, my husband really likes the beer. I couldn’t have any since it’s not gluten-free. However, I did stick my nose in it because I like to smell everything. It was a really fun time. It’s not every day that I get to visit a palace! Actually, that’s not entirely true. My husband and I got married a few months ago in a small church inside Frederiksberg Palace—minus the beer, the horses, and my yellow rain coat. It’s a great coat and could probably also serve as a crossing guard Halloween costume.
I hope you’re settling into the season and enjoying some of your own traditions wherever you are. There are more Danish traditions to come here. Christmas markets are right around the corner. Stay tuned!